#3 Who is SNAK?

5 Things to Know About SNAK and its Founders

In earlier posts, we covered our excitement around B2B marketplaces and some of the metrics we focus on when evaluating potential portfolio companies. Before we dive deeper into our investment theses, we thought it made sense to take a moment to introduce ourselves. So here are 5 things to know about SNAK and its founders:

5 Things to know about SNAK:

1. Spun out of Pritzker Group Venture Capital in 2024 (Pritzker Investors are our anchor LP, other investors include founders and executives of digital marketplaces such as G2, BacklotCars, RetailMeNot, Lessen/SMS Assist, and Favor)

2. The firm name was inspired by the SNAK.vc domain, on sale for $19.99

   

3. We focus on leading seed rounds in digital marketplaces (think $1-2M investment from SNAK into a $1-5M round)

4. We invest all over the country

5. Our diligence process is driven by the SNAK Machine (more on that in the future)

5 Things to know about the SN of SNAK:

1. Originally from Bay Village, Ohio

2. Launched the clothing category for Amazon in 2008.

3. Sold startup she co-founded to RetailMeNot in 2014.

4. Has 3 kids: 8, 6 and 3.

5. Second marketplace investment was Backlot Cars (sold to KAR)

5 Things to know about the AK of SNAK:

1. Originally from Worcester (pronounced Wi-stah), Massachusetts

2. Spend / have spent an inordinate amount of time on baseball/softball, soccer and field hockey fields all over Illinois (and Indiana, Wisconsin, NY, North Carolina, Arizona, etc.)

3. My cardio workouts have shifted from riding a Peloton to playing pickleball (which is more cardio intensive than I would have guessed)

4. Was once the interim product manager for the “1st and Ten” line (the virtual line seen on American Football broadcasts)

5. First marketplace investment was TicketsNow (sold to Ticketmaster)

Let’s Meet in Person

• 2/26: We will be at the Everything Marketplaces Meetup in Austin and would love to connect with founders there: https://lu.ma/6c2xfd91

What We’re Reading

• Livestream shopping app Whatnot raises $265M, pinning valuation at nearly $5B - Techcrunch

• Marketplace Memo - Colin Gardiner’s Take Rate

• Service Titan Announces Q3 FY2025 Results - StockTitan (cliff notes: revenue growth 24% YoY, net dollar retention above 110%, but GAAP loss from operations increased to -$44M)